Google Shopping Tips for Beginners

Google Shopping Tips for Beginners

Before you start publishing products to Google Merchant Center, ensure your website and product data meet these essential requirements.

Website Basics

• Policies: Have links to your return, refund, payment, shipping, disclaimer, and terms and conditions policies in the footer.

• Contact Info: Display valid contact details (phone, email, address) and social media links.

• Pricing: Include VAT in prices for non-U.S., Canadian, or Indian audiences, and clearly display sale prices.

• Checkout: Secure your checkout with SSL (HTTPS) and show accepted payment methods clearly.
  

Product Landing Pages

• Use original images and descriptions with essential info (title, price, buy button) visible without scrolling.

• Ensure pages are accessible across browsers and countries without redirects, and that variants are pre-selected if applicable.
  

Shipping & Data Feeds

• Shipping Rates: Enter accurate or slightly overestimated shipping costs in Google Merchant Center.

• Data Feed Options: Use Google Sheets for small product lists or management tools for automation.

• Product Requirements: Every product needs an ID, title, description, image, category, price, availability, and GTIN (if applicable).
  

Google Ads Basics

• Link Google Merchant Center to Google Ads for effective tracking.

• Use audience remarketing, split ad groups by category, and enable bid adjustments by location and device.

• Set a ROAS target instead of just cost-per-conversion for more accurate bidding.
  

Additional Tips

• Consider lifetime customer value when advertising, and use remarketing and newsletters to encourage repeat purchases.